Ask for customer feedback after a meaningful interaction, keep the request short, and explain how the feedback will be used when that is helpful.
Table of Contents
When this format is useful
Customers usually want two things: to know that someone understood the issue and to know what happens next. Be careful with promises about refunds, delivery, or resolution times; state the next checkpoint you can actually control.
How to handle it
- Choose one moment or outcome to evaluate instead of asking about everything.
- Use one to three focused questions or a short survey link.
- Thank the customer and make it easy to decline or respond later.
Examples that work
- How easy was it to complete the setup?
- What is one thing we could improve before your next order?
Copy-and-adapt template
Subject: Could you share feedback on [experience]?
Hi [Name],
Thank you for working with us on [project/order]. Would you answer two quick questions about [specific experience]? Your feedback will help us improve [area].
Thank you,
[Your name]
What to avoid
Do not ask for a review before the customer has had a fair chance to experience the outcome.
Before you send
- Check the recipient and CC/BCC list.
- Confirm names, dates, amounts, and attachments.
- Make the requested action and deadline easy to spot.
- Remove private details the reader does not need.
Related email guides
For a related framework, see Business Email Examples. You can also use How To Write An Email For Bad Customer Service as your next step.