How to Write an Email Welcome Series for a Local Gym

Welcome to our article on how to write an email welcome series for a local gym. In this article, we will guide you through the process of creating a compelling and informative email series that will engage your new members and help them get acquainted with your gym’s services and facilities.

To write an effective email welcome series for a local gym, gather relevant information about the recipient, craft engaging content that highlights gym benefits and offerings, and use a customizable template to personalize the emails.

What To Do Before Writing the Email

Before diving into writing the email welcome series, there are a few important steps to take:

  1. Identify your target audience: Understand your target audience’s demographics, fitness goals, and preferences. This information will help you tailor your emails to their specific needs.
  2. Gather relevant information: Collect any necessary information about the new members, such as their name, membership type, preferred contact method, and fitness level. This data will enable you to personalize the emails effectively.
  3. Plan the email sequence: Decide on the number of emails you want to include in the welcome series and create a timeline for sending them. Typically, a series of three to five emails spaced a few days apart works well.

What to Include In the Emails

To create an effective email welcome series, consider including the following elements in each email:

  1. Warm welcome and introduction: Start each email with a warm greeting and introduce your gym. Share its mission, values, and any unique selling points that set it apart from competitors.
  2. Highlight gym benefits and offerings: Showcase the various amenities, fitness classes, personal training services, equipment, and special programs available at your gym. Emphasize how these offerings can help new members achieve their fitness goals.
  3. Membership details and perks: Provide clear information about the new member’s membership type, duration, and any exclusive perks or discounts they are entitled to. This helps reinforce their decision to join your gym.
  4. Fitness tips and advice: Share valuable fitness tips, advice, or motivational content that aligns with your target audience’s interests and goals. This shows that you genuinely care about their well-being and positions your gym as a trusted resource for health and fitness.
  5. Call-to-action (CTA): Include a CTA in each email that encourages new members to take action, such as scheduling a gym tour, booking a personal training session, or signing up for a complimentary group class. Make sure the CTAs are clear, enticing, and easy to follow.

Email Templates – Local Gym Welcome Series

Here’s a customizable series of email templates you can use as a starting point for your email welcome series:

Email 1: Warm Welcome and Introduction

Subject Line: Welcome to [Gym Name]! Let’s Crush Your Fitness Goals Together!

Hi [Member’s Name],

Welcome to [Gym Name]! We’re thrilled to have you as part of our fitness community. At [Gym Name], we’re committed to helping you achieve your fitness goals in a supportive and motivating environment.

In this email series, we’ll introduce you to all the amazing benefits and offerings available exclusively to our members. Let’s get started!

First, let us tell you a bit about [Gym Name]. We are more than just a gym; we are a community of individuals dedicated to improving our health and well-being. Our state-of-the-art facilities, experienced trainers, and wide range of fitness classes make us the perfect place for you to achieve your fitness goals.

We pride ourselves on creating a welcoming and inclusive environment where everyone feels comfortable and supported. Whether you’re a beginner or an experienced fitness enthusiast, we have something for everyone.

Stay tuned for our next email, where we’ll highlight some of the incredible benefits and offerings you can enjoy as a member of [Gym Name].

If you have any questions or need assistance throughout your fitness journey, feel free to reach out to our friendly staff at [Contact Information].

Best regards, [Your Name] [Gym Name]

Email 2: Membership Details and Fitness Tips

Subject Line: Get the Most Out of Your [Gym Name] Membership!

Hi [Member’s Name],

We hope you’re enjoying your time at [Gym Name] so far! In this email, we want to provide you with important membership details and share some valuable fitness tips to help you make the most of your time here.

As a member of [Gym Name], you have access to a variety of exclusive perks and benefits. Your membership details are as follows:

  • Membership Type: [Membership Type]
  • Duration: [Membership Duration]
  • Access to all fitness classes, state-of-the-art equipment, and amenities
  • Personalized fitness assessments and goal-setting sessions

To ensure you get the most out of your membership, here are some fitness tips from our expert trainers:

  1. Set Clear Goals: Define your fitness goals to stay motivated and track your progress.
  2. Mix It Up: Try different classes and workouts to keep your routine exciting and challenging.
  3. Listen to Your Body: Rest and recovery are just as important as exercise. Listen to your body’s signals and take breaks when needed.
  4. Stay Hydrated: Drink plenty of water throughout the day to stay hydrated during your workouts.
  5. Find an Accountability Buddy: Partner up with a friend or join group classes to stay motivated and enjoy the social aspect of exercising.

Remember, our knowledgeable trainers are always available to guide you and answer any questions you may have. Feel free to approach them for personalized advice or assistance.

Stay tuned for our next email, where we’ll share some exciting promotions and upcoming events exclusive to [Gym Name] members!

Best regards, [Your Name] [Gym Name]

Email 3: Promotions and Call-to-Action

Subject Line: Exciting Promotions and Upcoming Events at [Gym Name]!

Hi [Member’s Name],

As a valued member of [Gym Name], we want to keep you updated on the latest promotions and upcoming events that will enhance your fitness journey. Check out what we have in store for you!

  1. Refer a Friend Program: Refer a friend to join [Gym Name], and both of you will receive a special discount on your membership fees. Share the gift of fitness with your loved ones!
  2. Group Fitness Challenge: Join our upcoming group fitness challenge where you can compete with other members, achieve personal milestones, and win exciting prizes. Get ready for some friendly competition!
  3. Special Workshops: We regularly organize workshops conducted by industry experts on various topics related to fitness, nutrition, and overall well-being. Stay tuned for announcements on these informative sessions.
  4. Exclusive Discounts: As a member of [Gym Name], you’ll enjoy exclusive discounts on merchandise from our partner brands. Keep an eye out for special offers in your inbox.

We encourage you to take advantage of these opportunities to further enhance your fitness journey at [Gym Name]. Don’t forget to follow us on social media for even more updates, fitness tips, and inspirational stories from our community.

If there’s anything else we can assist you with or if you have any feedback, please don’t hesitate to contact our friendly staff at [Contact Information].

Keep up the great work, stay motivated, and continue pushing toward your fitness goals!

Best regards, [Your Name] [Gym Name]

Remember to customize these emails with your gym’s specific details, promotions, and events to make them more relevant to your audience.


Writing an effective email welcome series for your local gym is crucial for engaging new members and fostering a sense of belonging. By following the steps outlined in this article, such as gathering relevant information, crafting compelling content, and using a customizable email template, you can create an engaging welcome series that sets the tone for a successful fitness journey.


  • Personalize each email by addressing members by their names.
  • Keep the emails concise and easily scannable.
  • Use visuals such as high-quality images of your gym or fitness success stories to make the emails visually appealing.