How To Write an Email To Get Patients

In this article, we will explore the art of writing emails to get patients. This article is designed to equip you with the necessary skills and tools to craft effective and compelling emails.

To write an effective email to get patients, understand their healthcare needs, clearly present your medical services, personalize the message, and include a compelling call-to-action.

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What To Do Before Writing the Email

The journey to writing an impactful email begins long before you hit the ‘compose’ button. Here are some steps you should take before you start writing:

  • Understand Your Target Audience: The first step is to understand your potential patients. What are their medical concerns? What are their healthcare goals? What do they value in a healthcare provider? Answers to these questions can guide your email content.
  • Know Your Services: You can’t convincingly sell what you don’t understand. Be clear about the medical services you offer and how they can benefit your prospective patients.
  • Plan Your Email: Develop an outline for your email. Decide what information you want to include, in what order, and how you want to present it.
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What to Include In the Email

The content of your email should be carefully curated to achieve your goal. Here’s a rundown of the crucial components:

  • Subject Line: Your subject line is your first impression. Make it count by crafting a compelling, brief, and relevant headline that prompts the reader to open the email.
  • Introduction: Introduce yourself and your medical practice. This section should be brief but powerful enough to keep the reader engaged.
  • Body: In the body of your email, detail your medical services. Highlight how these services address the patient’s concerns or meet their healthcare goals.
  • Personalization: Personalize your email to make your prospective patient feel special. Address them by their name, refer to any previous interactions, or mention something specific about them that shows you’ve done your homework.
  • Call To Action (CTA): After giving all the necessary information, guide your reader on what to do next. This could be booking an appointment, visiting your website for more information, or calling your office. Ensure your CTA is clear and straightforward.
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Email Template

Subject: Tailored Medical Care from [Your Clinic/Hospital]

Dear [Patient’s Name],

I hope this email finds you in good health. My name is [Your Name], a [Your Specialty] at [Your Clinic/Hospital].

Our clinic/hospital prides itself on [mention your strengths/USPs]. Considering your [mention their potential concerns/needs], I believe we are well-equipped to provide the care you need.

[Provide a description of your services, explaining how they address the patient’s needs].

For any inquiries or further information about our services, please feel free to reach out. You can call us at [Your Contact Number] or visit our website at [Your Website].

We look forward to assisting you in your healthcare journey.

Yours in Health, [Your Name]


Writing an impactful email to attract patients requires a good understanding of your target audience, clarity about your services, thoughtful personalization, and a compelling call-to-action. It’s an art that combines empathy, persuasion, and communication skills. By following these tips, you can craft effective emails that resonate with your potential patients and motivate them to choose your services.

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