How to Write an Email Requesting a Client Testimonial

Welcome to this article on how to write an email requesting a client testimonial. In this article, you will learn the best practices for crafting an email that effectively asks your clients to provide a testimonial.

So, how do you write an email requesting a client testimonial? Here’s how:

What to Do Before Writing the Email

Before you start drafting your email, it’s essential to take a few preparatory steps. These actions will help you create a compelling email that increases your chances of receiving a positive response:

  • Refresh your memory about the client: Take some time to recall the specific project or work you did for the client. This will help you personalize your email and tailor it to their experience.
  • Identify your objective: Clearly define why you are requesting a testimonial. Are you looking to strengthen your online presence? Or, do you want to showcase your expertise in a particular industry? Knowing your objective will help guide the tone and content of your email.
  • Gather relevant information: Collect any relevant project details, stats, or data that can support the testimonial. This will make it easier for the client to provide a well-rounded testimonial.
  • Choose the right timing: Determine the appropriate timing for sending your email. Ideally, send it shortly after completing a successful project or achieving a significant milestone with the client.

What to Include In the Email

When composing your email, be sure to include the following essential components:

  1. Greeting: Start your email with a polite and personalized greeting to address the client by name.
  2. Express gratitude: Begin by expressing your appreciation for the opportunity to work with the client. Acknowledge their contribution and emphasize the value they added to the project.
  3. Specify your request: Clearly state that you are seeking a testimonial from the client. Explain why testimonials are important to your business and how their feedback would be valuable.
  4. Make it easy: Provide guidance on what you would like the testimonial to cover. Suggest focusing on specific aspects such as the challenges faced, the solution provided, and the positive outcomes achieved.
  5. Offer assistance: Let the client know that you are willing to assist them in crafting the testimonial. Offer to provide sample testimonials or answer any questions they may have.
  6. Call-to-action: Close the email by asking the client to take action. Request them to reply to your email or direct them to a specific form or website where they can submit their testimonial.
  7. Closing: End the email with a courteous closing, such as “Best regards” or “Thank you,” followed by your name and contact information.

Email Template

Dear [Client’s Name],

I hope this email finds you well. I wanted to personally reach out and express my sincere gratitude for the opportunity to work with you on [specific project/work]. Your expertise, collaboration, and commitment were instrumental in achieving our goals.

I’m writing to kindly request if you would be willing to provide a testimonial about your experience working with us. Testimonials like yours play a crucial role in establishing our credibility and showcasing the quality of our services.

If you’re wondering what to include, we suggest focusing on the challenges you faced, the solution we provided, and the positive outcomes that were achieved. Feel free to add any specific results or statistics that showcase the impact of our collaboration.

If you need any assistance or examples to guide you in crafting your testimonial, please don’t hesitate to reach out to me. I’m here to help!

Please consider sharing your valuable feedback by replying directly to this email or by submitting your testimonial through our website at [website link].

Thank you once again for your time and support. We truly appreciate your participation in this endeavor.

Best regards,

[Your Name]

[Your Contact Information]


Writing an effective email requesting a client testimonial is a strategic way to gather valuable feedback and enhance your professional reputation. By following the steps outlined in this article, you can increase your chances of receiving compelling testimonials that will greatly benefit your business.

Remember, personalization, gratitude, clear requests, and offering assistance are key elements to include in your email. Tailor your approach to each client, and always make it easy for them to provide the testimonial.

Start harnessing the power of client testimonials today, and watch as your business grows!