How To Write an Email For Asking Discount

In the delicate dance of negotiation, the approach can be just as crucial as the ask itself. When it comes to requesting a discount, your email is not merely a communication tool—it’s your opening move.

Before you even place your fingers on the keyboard, there’s groundwork to be done to ensure you’re stepping into this virtual negotiation with your best foot forward.

Here’s what you need to do before crafting that strategic email that could lead to substantial savings.

What To Do Before Writing the Email Requesting a Discount

Before you start writing an email to ask for a discount,
it’s important to prepare yourself and gather necessary information.
Here are a few things you should consider:

  • Research the product or service you want to purchase and its competitors.
  • Check if there are any ongoing promotions or discounts available.
  • Identify the specific reasons why you deserve a discount, such as being a loyal customer or purchasing in bulk.
  • Have a clear idea of the price range or discount you are hoping to receive.
  • Gather any supporting documents or evidence that can strengthen your request, like competitor prices or testimonials.

What to Include In the Email – Discount Request

When composing an email to ask for a discount, it’s important to include certain elements to increase your chances of success.

Here’s a breakdown of what you should include:

Subject Line

Your subject line should be concise and attention-grabbing.
It should clearly state that you are asking for a discount, while also being respectful and professional.

Greeting and Introduction

Begin your email with a polite greeting and introduce yourself if necessary.
Express your appreciation for the recipient’s time and mention why you are reaching out.

Explanation of Your Request

Clearly explain why you are requesting a discount.
Highlight any relevant information, such as your loyalty, previous purchases, or the value you bring as a customer.
Be honest and specific about why you believe you deserve a discount.

Justification and Benefits

Provide additional justification for your request.
Explain how receiving a discount will benefit both you and the seller.
Emphasize the potential for a long-term business relationship and the positive word-of-mouth you can provide.

Call to Action

Clearly state what you would like the recipient to do next.
It could be providing a discounted offer, scheduling a call to discuss further, or any other appropriate action.

Closing and Gratitude

End your email with a polite closing and express gratitude for the recipient’s time and consideration.
Include your contact information so they can reach you easily if needed.

Email Template

Subject: Request for Discount on [Product/Service]

Dear [Recipient’s Name],

I hope this email finds you well. My name is [Your Name] and I have been a loyal customer of [Company Name] for [duration].
I recently came across [Product/Service] and I’m extremely interested in purchasing it. However, I noticed that the price is currently above my budget.

I wanted to reach out and inquire whether it would be possible to provide me with a discount or any special offer.
I believe that my commitment as a customer, along with the potential for a long-term partnership, makes me eligible for such consideration.

Receiving a discount would not only enable me to proceed with the purchase but also drive future business your way.
I genuinely value the quality of your products/services and often recommend them to friends and colleagues who are seeking similar solutions.

I kindly request you to review this matter and let me know if there’s any flexibility in the pricing structure or if there are any ongoing promotions that could help me avail of the product/service at a more affordable price.

Thank you for your attention to this matter. I look forward to hearing from you and discussing possible options.

Best regards,

[Your Name]

[Contact Information]


In conclusion, writing an email to ask for a discount requires careful preparation and the inclusion of specific details.

Remember to research the product or service, gather supporting evidence, and clearly explain why you deserve a discount.

By following the provided template and tips, you’ll increase your chances of receiving a positive response.

Tips for Success

  • Be polite and professional throughout the email.
  • Clearly state your request and provide necessary justifications.
  • Highlight the benefits for both parties.
  • Follow up if you don’t receive a response after a reasonable amount of time.
  • Consider offering alternative solutions or compromises.
  • Customize the email template to fit your specific situation.