How To Write A Product Recall Email

In this article, you will learn how to write a product recall email effectively. If you find yourself in a situation where you need to inform others about a product or service recall, this article will guide you through the process step-by-step.

A recall email is an important communication tool that helps ensure the safety and well-being of your customers. It is crucial to handle recalls promptly and professionally.

Here’s how to write a recall email:

What To Do Before Writing the Email:

Before you start composing your recall email, there are a few actions you should take and information you should gather:

  • Identify the reason for the recall: Determine the specific issue or problem that led to the recall. This will help you explain the situation clearly in your email.
  • Assess the scope of the recall: Understand the extent of the affected products or services. Gather data on the number of units sold or customers impacted.
  • Develop a plan: Create a comprehensive plan to address the recall. Consider factors like product replacement, refund procedures, and customer support.
  • Prepare relevant documentation: Collect any supporting documents, such as technical reports, quality control records, or safety evaluations. These will add credibility to your message.

What to Include In the Email

When writing a recall email, it is essential to include the following information:

1. Clear and Concise Subject Line

Your subject line should immediately convey the urgency and purpose of the email. Use keywords like “IMPORTANT: Product Recall Notice” or “URGENT: Service Recall Notification.”

2. Introduction

Start your email with a polite and brief introduction. State who you are, your role in the company, and briefly explain the issue that led to the recall.

3. Detailed Explanation

Provide a clear and detailed explanation of the recall. Clearly outline the potential risks or hazards associated with the product or service. Be transparent about why the recall is necessary.

4. Impact Assessment

Inform your customers about the impact of the recall. Specify who is affected, including any specific product batches or service periods. Offer guidance on identifying the affected items.

5. Corrective Actions

Clearly outline the steps you are taking to address the recall. This may include options like product replacements, refunds, repairs, or additional safety precautions. Provide accurate instructions on how customers can proceed.

6. Contact Information

Include your contact information (email, phone number, or dedicated customer support hotline). Encourage customers to reach out with any questions or concerns they may have.

Email Template: Product Recall Email

Subject: IMPORTANT: Product Recall Notice

Dear [Customer’s Name],

I am writing to inform you about an urgent product recall for the [Product Name]. As a valued customer, your safety and satisfaction are our top priorities.

We have identified an issue with the [Product Name], which may pose potential risks to users. In order to ensure your well-being, we are initiating a recall for all [Product Name] units sold between [Date Range].

The affected product batches can be identified by [specific markings or serial numbers]. If you own one of these products, we strongly advise you to stop using it immediately.

To address this situation, we are offering two options:

  1. Product Replacement: We will provide you with a brand new [Product Name] free of charge. Please visit our website at [website link] and follow the recall procedure to request a replacement.
  2. Full Refund: If you prefer, we are also offering a full refund for your purchase. Please contact our dedicated customer support hotline at [phone number] to initiate the refund process.

If you have any questions or concerns regarding this recall, please do not hesitate to reach out to us. Your satisfaction is important to us, and we are committed to resolving this matter swiftly and efficiently.

Thank you for your cooperation in this important matter.


[Your Name]

[Your Position]


Writing a recall email requires careful consideration and attention to detail. By following the steps outlined in this article, you can effectively communicate the recall to your customers.

Remember to act promptly, provide clear instructions, and demonstrate empathy towards your customers. Keep them informed throughout the entire recall process.

By handling the recall professionally and responsibly, you can minimize the impact on your customers and maintain their trust in your brand.

Tips for Writing a Product Recall Email

  • Use a professional tone throughout the email.
  • Keep the email concise and to the point.
  • Anticipate potential customer questions and address them proactively.
  • Ensure the email is visually appealing and easy to read.
  • Send a follow-up email or communication once the recall is resolved.