How to Write a Cold Email to Non-Profit Organizations to Offer Website Development Services

If you’re looking to offer your website development services to non-profit organizations, it’s important to know how to write an effective cold email. This article will guide you through the process and provide you with valuable tips to increase your chances of success.

What To Do Before Writing the Email

Before you start composing your cold email, there are a few essential things you should do:

  • Research the organization: Take the time to learn about the non-profit organization you’re reaching out to. Understand their mission, goals, and any current projects they are working on. This will help you tailor your email and demonstrate your genuine interest.
  • Identify key decision-makers: Find out who is in charge of website development or technology-related decisions within the organization. Addressing your email to the right person will make it more likely to receive attention.
  • Personalize your approach: Make your email stand out by personalizing it for each organization. Reference their recent achievements or initiatives to show that you’ve done your homework and are genuinely interested in contributing to their cause.

What to Include In the Email

Now that you’ve prepared, it’s time to craft your cold email. Here are the essential elements to include:

Subject Line:

Your subject line plays a crucial role in capturing the recipient’s attention, so make it concise and compelling. Consider incorporating elements like their organization name or a specific challenge they’re facing.


Start your email with a polite greeting, using the recipient’s name if possible. A warm and friendly tone will help create a positive impression right from the beginning.


In the introduction, briefly introduce yourself and your expertise in website development. Highlight any relevant experience you have working with non-profit organizations and mention your admiration for the recipient’s work.


Clearly outline the services you are offering to the non-profit organization. Explain how your website development skills can benefit their cause and help them achieve their goals more effectively. Provide examples of successful projects you’ve worked on in the past.


Explain how you can tailor the website development services specifically to their needs. Emphasize your ability to create user-friendly and visually appealing websites that align with their branding and mission.


Include a clear call-to-action, such as suggesting a meeting or phone call to discuss further details. Make it easy for the recipient to respond by providing your contact information and availability.

Cold Email Template – Offering Website Development Services to Non-Profit Organizations

Subject: Helping [Organization Name] Make an Impact with Professional Website Development

Dear [Recipient’s Name],

I hope this email finds you well. My name is [Your Name], and I am writing to offer my website development services to [Organization Name]. As a passionate advocate for your cause and an experienced developer, I believe I can contribute to your efforts in making the world a better place.

I have had the privilege of working with several non-profit organizations, helping them establish a strong online presence that aligns with their missions. By developing user-friendly and visually appealing websites, I have helped these organizations effectively communicate their message, attract supporters, and increase their impact.

I understand the unique challenges non-profits face, such as limited resources and the need for easy website management. I am committed to customizing my services to meet your specific needs. Whether it’s creating an intuitive donation platform or incorporating storytelling elements into your website, I am dedicated to helping you achieve your goals.

I would love the opportunity to discuss how I can contribute to [Organization Name]’s success. Please let me know if you are available for a brief call or meeting at your convenience. I have attached some examples of my previous work for your reference.

Thank you for considering my offer. I look forward to the possibility of collaborating with [Organization Name] to create a transformative online presence that advances your mission.

Best regards,

[Your Name]

[Your Contact Information]


Writing a cold email to non-profit organizations offering website development services can be a powerful way to showcase your skills and contribute to meaningful causes. Remember to personalize your approach, clearly communicate the value you can bring, and provide a clear call-to-action. Good luck with your outreach and make a difference in the non-profit sector!


  • Keep your email concise and to the point. Non-profit professionals are often busy and appreciate brevity.
  • Proofread your email carefully to ensure there are no grammatical or spelling errors.
  • Follow up politely if you don’t receive a response after a reasonable period. Persistence can pay off.